You might be surprised to learn that it’s very affordable to run ads on youtube. It’s a great way to build brand awareness, attract customers and increase revenue for your business. With so many people logged in to YouTube, the potential reach for your business is limitless. However, the cost of your campaign can vary depending on a number of factors including the type of ad format, bidding strategy and goals of your campaign.

How much does it cost to run ads on youtube based on a bidding system? Your competition also bids for the same ad space and this can affect your ad cost. In general, the more specific your audience targeting, the higher the ad costs can be. Taking the time to understand your audience demographics can help you to identify and target them effectively, which in turn can reduce ad costs.

What are the different ad formats on youtube?

There are a variety of ad formats available on YouTube, including video ads and banner ads. Video ads can be either skippable or non-skippable and your business can choose to pay on a cost-per-view (CPV) or cost-per-thousand-impressions (CPM) basis. Banner ads are displayed on the right side of your YouTube page and you can choose to pay on a click-through rate (CTR) or cost-per-impressions (CPM) basis.

Sponsored cards are another ad format that can be used with your video ads. This lets you promote items that will be featured in your video clip and provides your audiences with a teaser card of the product for a few seconds, helping to encourage engagement.